Contextual Intelligence
built for AdvertisersPublishersHumansAgents
Deep Contextual Understanding
AI-powered semantic analysis that goes beyond keywords to understand true content meaning and context.
Real-time Classification
Instant page-level categorization and brand safety scoring for immediate actionable insights.
Actionable Insights
Rich contextual signals for precision targeting, optimization, and strategic decision-making.
Humans don't only think in keywords,
Agents shouldn't either
Hello World, II
A message from our CEO Brendan Norman
The AI gold rush is just getting started
AI search companies selling retrieval to agents are the modern equivalent of selling maps, pans, and shovels to miners. Important, but only part of the story. Real value emerges when raw material is refined, processed, and brought to market. That’s where Classify comes in. We transform content data into refined, actionable value.
So, what’s next?
Who We Support
Publishers
Enrich your database with standard and custom classification. Increase yield and prepare for agent traffic attribution.
Advertisers & Agencies
Real contextual targeting not constrained by keywords or simple taxonomies.
Developers & Agents
Integrate the ContentGraph™ directly into your platform or agent workflows. Fetch, interpret, and act - in one API.
AdTech Platforms
Plug in our classification APIs to your SSP, DSP, or measurement stack to enable contextual targeting and optimization.
Trusted by Industry Leaders
Join the companies already using ContentGraph™ to power their contextual intelligence
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Products
ContentGraph™
Deep, page-level contextual classification with highly customizable vector embeddings.
Standard Contextual Segments
A library of pre-built IAB, seasonal, and trending categories ready to activate in existing platforms that drive 50-200% higher CTRs.
Custom Contextual Segments
Build and activate custom segments using natural language prompts that drive up to 2-3X CTRs.
Performance Pixel
Gain deep visibility into your campaign for manual and automated
debugging and performance improvements.
ContentGraph™
ContentGraph™ is a dynamic, composable map of the Open Web that captures the themes, tone, entities, relationships, and contextual nuances of digital media at the scale of the open web. Built for humans and Agents.
- Advanced semantic models that actually understand meaning beyond existing keywords and taxonomies
- Contextual classifiers built for real subject-matter comprehension
- Structured, adaptive vector embeddings designed for an evolving internet
- Rich contextual signals that power curation, recommendations, commerce, brand safety, and creativity
This structured intelligence becomes a durable foundation layer for every system that interacts with content.
AI Revolution Transforms Digital Advertising
Industry leaders discuss how artificial intelligence is reshaping contextual targeting and brand safety in modern advertising ecosystems...
AI Revolution Transforms Digital Advertising
Industry leaders discuss how artificial intelligence is reshaping contextual targeting and brand safety in modern advertising ecosystems...
Dashboard
ContentGraph™ Analytics Overview
Classifications & API Usage Trend
Top Segment Performance
Press
Latest Announcements
AgenticAdvertising.org Launches to Help Brands, Publishers, Agencies, Ad Tech Adopt AI
An array of leading marketing services companies today announced the incorporation of AgenticAdvertising.org
Read more →Navigating The Programmatic Minefield: AdTech’s Shift From Keywords To Content Graphs, by Brendan Norman
Ad-supported tech companies are obsessed with organizing data into graphs. Facebook...
Read more →Classify included in the Cynopsis "25 of 2025"
The Cynopsis 25 of 2025 honors companies that are helping redefine how audiences connect and how brands grow.
Read more →2026 Ad Tech Forecast: Simplification, Context, and the Rise of Agentic AI
Revolutionary platform brings contextual understanding to AI applications with ContentGraph technology.
Read more →Classify included on the AI LumaSCAPE 2025
LUMAscapes have become the industry standard when it comes to understanding the digital ecosystem.
Read more →The Future of Ad Tech: How Protocols and Agentic AI are Forging a Simpler, Smarter Ecosystem
The ad tech industry is at an inflection point.
Read more →