The AI gold rush is just getting started
AI search companies selling retrieval to AI agents are the modern equivalent of selling maps, pans, and shovels to miners. Important, but only part of the story. Real value emerges when raw material is refined, processed, and brought to market.
That’s where Classify comes in. We transform content data into refined, actionable value.
ContentGraph™: A New Breakthrough
Our flagship platform, ContentGraph™, fundamentally changes how machines understand and interact with content. We move beyond simple keywords and flat taxonomies to deliver real semantic comprehension enabling AI systems to grasp nuance, intent, tone, and relationships at scale.
Our Mission
Classify brings contextual intelligence to the AI era. We believe deeply understanding content across its meaning, sentiment, intent, and quality is essential to building AI systems that actually serve human needs.
Our Story
Classify was founded by veterans of digital advertising and large scale infrastructure. After seeing firsthand how quickly AI was evolving and how slowly contextual understanding was keeping up we knew the world needed a new foundation for contextual intelligence.
Our team brings decades of experience from companies like Facebook, where we helped build the Audience Network, as well as other major tech and AI platforms. That depth of experience in machine learning, large systems, and ad infrastructure uniquely positions us to solve this challenge.
Since launch, we’ve partnered with leaders including PubMatic, Yahoo, Scope3, and more to set a new standard for contextual understanding in AI. We’re founding members of the Ad Context Protocol (AdCP) and active contributors to the IAB Tech Lab AI Content Monetization Working Group.
What We Build
ContentGraph™ analyzes content to understand not just what it says, but what it means. Using our advance, proprietary AI native tech stack, we identify:
- Sentiment and emotional tone
- Topical relevance beyond keywords
- Brand safety and suitability indicators
- Intent signals and user context
- Content quality and trustworthiness
This deep understanding powers more intelligent, context aware applications without tracking individuals. Our approach is inherently privacy-safe and fully aligned with the post-cookie world.
Our Values:
Privacy by Design
We believe great targeting doesn’t require tracking people. Content understanding unlocks personalization while protecting user privacy.
Open Standards
We champion interoperable industry standards, including our work on AdCP and across the IAB ecosystem.
Technical Excellence
We build reliable, scalable systems that process billions of requests daily.
Sustainability
Efficiency matters. Our platform minimizes computational load and environmental impact without sacrificing performance.
Join Us
We’re hiring engineers, data scientists, and business leaders who want to define the future of contextual intelligence. If you’re passionate about ML, NLP, or large-scale systems, we’d love to talk.
Backed by leading investors and trusted by major partners, Classify is building the contextual intelligence layer for the AI era. Whether you’re developing AI applications, running digital properties, or creating new user experiences, we’d love to show you what we can unlock.
