AdMonsters
December 12, 2025
AgenticAdvertising.org Launches to Help Brands, Publishers, Agencies, Ad Tech Adopt AI
Building on the October launch of the first technical protocol for agentic advertising, an array of leading marketing services companies today announced the incorporation of AgenticAdvertising.org, an independent nonprofit organization dedicated to advancing standards and practices for agentic AI as shared infrastructure for the advertising ecosystem....
AdMonsters
December 9, 2025
Navigating The Programmatic Minefield: AdTech's Shift From Keywords To Content Graphs, by Brendan Norman
Ad-supported tech companies are obsessed with organizing data into graphs. Facebook famously invented the social graph, Google has the knowledge graph and people-based ad-targeting companies on the open web have all kinds of identity graphs, audience graphs and intent graphs...
Cynopsis
December 8, 2025
Classify included in the Cynopsis “25 of 2025”
The Cynopsis 25 of 2025 honors companies that are helping redefine how audiences connect and how brands grow — across retail media, measurement, AI, streaming, and beyond.
ANA
December 5, 2025
2026 Ad Tech Forecast: Simplification, Context, and the Rise of Agentic AI, by Brendan Norman
Revolutionary platform brings contextual understanding to AI applications with ContentGraph technology.
Luma Parnters
November 26, 2025
Classify included on the AI LumaSCAPE 2025
LUMAscapes have become the industry standard when it comes to understanding the digital ecosystem, and are widely referenced in boardrooms, classrooms, and publications. They were created to organize all critical categories and to provide clarity to a complex media and marketing landscape.
Cynopsis
November, 25 2025
The Future of Ad Tech: How Protocols and Agentic AI are Forging a Simpler, Smarter Ecosystem, by Brendan Norman
The ad tech industry is at an inflection point. With programmatic digital media spend poised to surpass $200 billion...
ReWired
November 19, 2025
The Future of Ad Targeting: Why Deep Context Beats Cookies Every Time
I just recorded a podcast with Brendan Norman, the founder of Classify. Before his current gig, Brendan helped build the Facebook Audience Network, so he has seen the ad tech machine from the inside out...
AdExchanger
October 27, 2025
AdCP And The Math Of Agentic AI: Building For Today's Economics, Not Tomorrow's Dreams, by Dr. Nick Ross
While the promise of agentic AI in advertising is intoxicating, autonomous systems optimizing campaigns and making real-time adjustments still face a sobering reality: The economics don’t work for everything – yet...
AdExchanger
October 16, 2025
7 Ad Tech Veterans Who Have Founded Their Own AI Startups, by Joanna Gerber
Many ad tech vets who previously dabbled in the startup life keep coming back to it. And with an AI bubble 17 times the size of the dot-com bubble, it looks like an ad tech-to-AI pipeline is beginning to form...
AdWeek
October 15, 2025
Yahoo, PubMatic, and Others Launch New Standard for Agentic Advertising, by Trishla Ostwal
A consortium of ad tech companies is laying the groundwork for the next evolution of automated advertising. More than 20 companies including PubMatic, Optable, Scope3, Swivel, Brian O’Kelley backed Classify, Triton Digital, Magnite, Kargo and Yahoo have signed on to the Ad Context Protocol (AdCP)...
The Marketing Umbrella Podcast
September 29, 2025
The Onus is On Us to Listen
Brendan Norman, Co-founder and CEO of Classify, joins Itamar Shafir to discuss if the future of advertising isn’t about who you are, but what you’re thinking about right now...
Bullhorns & Bullseyes Podcast
October 15, 2025
Smarter Ad Targeting in a Post-Cookie World, with Brendan Norman
Brendan Norman, Co-founder and CEO of Classify, joins Curtis Hayes and Tom Nixon to talk about the future of digital advertising and why contextual targeting is making a comeback...
The Pub Way Podcast
September 21, 2025
The Agentic Evolution of Contextual Advertising
Tina and Mike discuss the evolving landscape of adtech with Brendan Norman, Co-Founder and CEO of Classify...
Advertising Week
September 7, 2025
ROSÉ All Day: The Metric That Could Save Digital Advertising (And the Planet), by Brendan Norman
The glow of Cannes has faded, sponsored beach bracelet photos have disappeared from our LinkedIn feeds, and conference attention turns toward the next round of tentpole events. Q3 came in hard and hot. But there’s one idea I hope will stay with us that’s been on my mind. Return On Sustainable Efficiency, aka ROSÉ...
Open Garden
September 7, 2025
Classify Is Replacing Taxonomies with AI-Powered Vibe Targeting
Brendan Norman, Co-founder and CEO of Classify explains how the company is reinventing contextual advertising with proprietary AI that goes beyond IAB taxonomies to analyze tone, sentiment, and intent at the page level...
Digiday
August 15, 2025
Forget about the tech, OpenAI and Perplexity are brands too, By Krystal Scanlon
A week apart, OpenAI and Perplexity reminded everyone that in 2025, AI isn’t just about technology. It’s about brand. From user outrage over latest updates to theatrical headlines for attention — the fallout has been fast and public...
ANA
July 30, 2025
Taxonomies Are Dead, Long Live Vibe Targeting, by Brendan Norman
Brendan Norman, the leader of Classify, an AI-powered contextual advertising platform, shares insights on Sentiment-Driven Targeting...
MartechVibe
June 16, 2025
PubMatic Announces Partnership with Classify
PubMatic integrates Classify’s ContentGraph to deliver advanced, privacy-compliant contextual targeting, enabling precise audience reach and accelerating a more addressable, transparent, and effective open internet...
AdExchanger
June 3, 2025
Scope3-Backed Contextual AI Platform Classify Aims To Disrupt Curation, by Anthony Vargas
There’s a new contextual curation platform in town, and it has the backing of some industry heavy hitters. The startup, called Classify, aims to evolve contextual and semantic targeting beyond keyword-based taxonomies....
