What happens when you deeply understand every page?

Estimate the revenue impact of deep semantic classification on your content, inventory, or product catalog using your own numbers.

Directional estimates based on 3.5B+ pages classified. Adjustable assumptions.

Total impressions or page views per month

1M10B

Blended CPM across all inventory types

$
$0.50$50

Current State (Before Classify)

Current coverage30%

What % of your inventory is currently classified

Current accuracy65%

Accuracy of your existing classification (if any)

With Classify Classification

Target coverage85%

What % of your inventory we'll classify

Target accuracy92%

Classification accuracy determines performance lift

Improvement vs. current state
Coverage increase
+55%
Accuracy increase
+27%

Publisher Metrics

% currently classified/sold at premium rates

%

Current CPM on best inventory

$

CPM on unclassified inventory

$
%
Estimated monthly impact

Monthly revenue increase

$1.6M

451.0% increase from current revenue

Annual revenue increase

$18.9M

First year incremental revenue

Premium CPM increase

+81%

From $12.00 to $21.72

Additional revenue drivers

New direct deal opportunities+8 custom segments
Fill rate improvement+11.7%
Mid-tier inventory CPM$9.05

Return on investment

Payback period0.1 months
First year ROI8136%
3-year ROI10791%
3-year net gain$63.7M

Coverage & accuracy impact

Current effective coverage19.5%
New effective coverage78.2%
Improvement+58.7%
Current performance lift8%
New performance lift123%
Incremental lift+116%

Effective coverage = Coverage × Accuracy. All revenue calculations are based on the incremental improvement over your current state.

Want to pressure-test these assumptions with your actual content?
Get in touch.

Revenue Multiplier Matrix

How coverage and accuracy combine to drive revenue impact (multiplier vs. current revenue)

Coverage ↓ / Accuracy →70%80%90%95%99%
50%1.2x1.5x2x2.5x3.2x
70%1.6x2.1x2.8x3.5x4.5x
85%2x2.6x3.5x4.4x5.6x
95%2.3x3x4x5x6.4x
100%2.4x3.2x4.2x5.3x6.7x
Directional estimates

This calculator provides directional estimates, not guarantees. Results vary by content type, vertical, and existing infrastructure.

Proven at scale

Based on 3.5B+ pages classified across publishers, e-commerce, and advertising platforms.

Transparent assumptions

All assumptions are editable. Conservative inputs are encouraged. These ranges reflect real deployments across contextual advertising, product discovery, and content monetization.